沒有球具訂製服務就不是球具店了/Custom golf club is the trend！~上集

從2015年開始，越來越多的專門球具訂製店在美國開設，比如Cool Clubs, Club Champion, Hot stix golf, Golftec..當然賠錢的生意沒人做，這些球具訂製就是有利可圖，所以有這麼多的連鎖球具訂製店會相繼投入。而現在連一些運動連鎖店也開始投入到球具訂製這塊的市場，要搶奪球具訂製的大餅。

先說一下，球具訂製的市場狀況。其實球具訂製不是這7、8年才有，只是從2015年後，市售球桿的銷售從2013、2014巔峰開始掉下來，而這時候的球桿訂製風潮開始火起來。因為從2015年開始球具訂製的部分的市場成長和銷售就不斷衝高。這是從和我熟的桿身廠商所得到的資料。

只是以前習慣買套桿的人，逐漸投入到球具訂製的市場來購買球桿。一來嚐鮮，也因為有功效和得到更好的產品，才會越來越多的美國球友投入到球具訂製市場來。這也是為什麼，會有很多的球具訂製連鎖店出來。而現在就我和一些在運動連鎖店的朋友聊天也得知他們也開始投入這部分的市場。

像PGA tour superstore這類的連鎖高爾夫球具店，也有球具訂製的服務。室內的球桿測試/clubfitting的服務。有很多的桿身和各品牌的桿頭來測試和觀察擊球模擬器的數據。而我最近到Dick‘s Sporting Goods的店，也看到室內的球具測試室/Clubfitting room。也說明這個大餅讓其他連鎖店都想要來爭食！

目前在美國的球具訂製服務基本都是標準化流程了。就是提供很多不同的桿身、桿頭在球具模擬室裡，進行測試和分析。然後再依據數據來推薦產品組合。而很多的連鎖店本身，是沒有組裝室來進行訂單的產品組裝工作。那這部分的活誰做？還是外包？

本文未完，下集請點下方。

沒有球具訂製服務就不是球具店了/Custom golf club is the trend！~下集
http://www.peargolf.com/article/meiyouqiujudingzhifuwujiubushiqiujudianl...

Since 2015, there are more golf club customization shops opening such as Cool clubs, club champion and Hot stix golf. Of course, it is profitable business for custom golf clubs and now there are more chain stores to jump into this field. The custom golf club sales are the hottest business in golf now.

Custom golf club has been the market for long time but the retail golf club sales has reached the top on 2013 and 2014, after that the sales decrease. At that time the custom golf club sales pick up the trend for golfers who like to try the new way of golf club purchasing. That's why the custom golf club sales have driven since 2015.

Since I chat with some of the golf shaft makers to realize this differentiation and trend. The custom golf club becomes more popular in nowadays golf club purchasing. Golfers are able to get more good experience of purchasing the golf club with their personal swing profile and the golf club recommendation. That's the advantages from custom golf club shops.

Now like PGA tour superstore golf chain store has the custom fitting room for golfers to build its own golf clubs. The indoor clubfitting room equips with launch monitor to get the personal swing data and various golf club combinations results. With scientific data and professional clubfitter golfers experience more professional and useful services through the purchase.

The custom golf club has become the standardization with a series of fitting procedure and equipments. That's why more and more sports chain stores are jumping into this field. They can get the software and hardware ready and hire the clubfitter to serve the golfers. However, the experienced clubfitters are hard to find. You are unable to get vertical information and knowledge through it,

Custom golf club is the trend！~Part II
http://www.peargolf.com/article/meiyouqiujudingzhifuwujiubushiqiujudianl...

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