冬眠的2020新產品:It seems chill for 2020 new products

冬眠的2020新產品/It seems chill for 2020 new products！

又到了年底的時間，一年又接近尾聲。通常下一年的新產品都如火如荼的展開預售或宣傳。但今年很反常，因為往年都是在9月就會又各廠牌的新產品陸續都會又發表，或最晚在11月都會公布2020 第一第二季的新產品資料。但在今年都是異常的寧靜。

對於多年在高爾夫產業的我來說，這樣的狀況也代表各大品牌對2020的市場是相對保守。為什麼？因為近幾年下來，美國的打球人口不斷下跌，所以產品的銷售也不是太好。如果持續開發新產品，卻沒有好的銷售，對品牌商來說都是很大的成本和壓力。

因為市場的動力不足下，每一家品牌商都把新產品發展的步調調慢或就改成2年才推出新產品的策略。以避免產品過多庫存和市場需求過剩狀況。而且本來在年底感恩節開始就會有球具折扣，但今年只有去年的產品有折扣，2019的球具完全沒有折扣。

這說明很清楚，2019的產品還會是2020的產品。如果2019的產品開始打折，除非有2020新產品，才不會影響2019的產品折扣銷售。而現在2019產品沒有折扣，就是說它還會是2020的產品主軸。不能有折扣！

這也是我自己多年觀察零售和網路球具銷售的想法。以到12月中這個時間來看，幾個主要球具老大們都沒有動靜，看來2020的前2季都不太會有新產品上市。因為新產品通常需要至少3到6個月時間的宣傳和預訂的時間。

本文未完，下集請待續。

Generally speaking, the new golf clubs for 2020 should be released in the third quarter of 2019 or no later than December 2019. However, so far there is no new 2020 new clubs information, the whole market is silence for the whole year. That's strange and makes me think something else.

It's been over a decade that new products come out every year, but this year is different, in the third and fourth quarters, there is no new product releasing. it tells that the 2019 products are still as the current season models. The major golf club brands are acting conservative for 2020 market.

I think that's due to golf population declining for recent years. Of course the sales of golf clubs are not as good as past. In order to get survived for all the club brands, they are making the new product released time longer than before. We will see the products with 2 years of life cycle instead of 1 year.

I have couple of golf clubs expecting to purchase in the end of the year with holiday season, but when I add it to the cart and proceed to check out, it says there is no discount for this item. It's clearly telling me that 2019 products are staying longer. The discount clubs are all 2018 or older models.

Since most of customers like me know there is a discount in the end of the year for holiday season, but this year there is no discount for 2019 clubs, we are all disappointed and will not spend the money to get 2018 clubs for sure. It's these golf club companies made such policy and now they are suffering it.

To be continued......

冬眠的2020產品/It seems chill for 2020 products！~上集
http://www.peargolf.com/article/dongmiande2020chanpinit-seems-chill-2020-products%EF%BC%81shangji

下集開始。

不可能我現在推出，過兩個月時間就可以在球具店裡看到購買。大廠的新產品上市時間通常是推出時間的1～2個季度。所以2020基本在前半年是不會有新產品上市的機會。所以大家的球桿還是將就的用吧！或是2019的桿子還是可以下手。

因為我本來打算在年底折扣時買幾支球桿，但放到購物車就說這產品沒有折扣。幾家大的連鎖球具網站都一樣。到實體的球具店看也是一樣，2019球具產品都沒有折扣。

看來高爾夫的寒冬要逐漸的到來。為什麼這樣就是寒冬來了？因為往常都有折扣但今年對新產品沒有了，消費者就不見得會想在年底折扣季買。購買下降，影響銷售，零售的銷售不好就會影響品牌商對市場的期望。同時也會開始消減預算和新產品開發的時間。

其實這也是品牌商之前的策略所害！什麼策略？就是新產品更新時間太短。每年都出新產品，市場對於當年和當季產品都還沒有消化掉，就有新產品要上市。而舊產品就會折扣出掉。當市場好時，這樣做沒問題。消費者也買單。

因為有折扣買誰不愛？但這樣做10年下來，就成為習慣和固定的套路。而現在政策轉彎，對消費者就無法短時間接受。所以短期消費者對球具的購買肯定不好。因為這是過渡期，廠商來說也要備好過冬的準備。

所以對我來說，要買2019的original和M5 FW就要再等等了。看來等明年的新產品上市才會有機會吧！今年就先省下來。

Since 10 years ago, golf market is good and all the golf brands are pushing the market hard. Every year has the new products come out and the current year of clubs will have the discount in the end of the year. People know that and try to get good bargain in the right time. Now the strategy changes, companies will need to get the sales setback for sure.

It's very important for the year end holiday sales season. There are thanksgiving, cyber monday, black friday and christmas. So many discounts we can get, the companies see it's good timing to get the sales and make money. I believe this year retailers and golf equipment brands are not happy for the sales due to the 2019 products without discount.

If there is no discount in this period that means there is no new products in 2020. Since the new products will take couple seasons for marketing, public advertising and deploying. It's not going to have the new products couple months once the company released.

To me it's good. I can save my money and do other things. However, to the golf market and industry, it's not going to be a strong year for 2020.

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冬眠的2020產品/It seems chill for 2020 products！~下集
http://www.peargolf.com/article/dongmiande2020chanpinit-seems-chill-2020-products%EF%BC%81xiaji