網路銷售，讓所有的產品都要簡單化和標準化:Online sales make everything standarlized and simplized

網路銷售，讓所有的產品都要簡單化和標準化/Online sales make everything standarlized and simplized！

從2000年的網路噴發時代開始，我們已經進化到生活網路化。再加上這次的武漢病毒事件，無疑是讓網購加外掛，一路衝！台灣倒是還好，沒有禁足令，但歐美國家，買東西如入虎穴，所以網購已是王道。餐館和速食外送也可以no touch/不接觸送達。因為我就在虎穴，哭啊！

天天生活在鍵盤、滑鼠上。連生活用品、食物都網購，還有什麼不能購？球桿？其實大家沒有感覺，球桿這類個人工具已經簡單化和服務化了。用網路的人基本都網購了。除非沒有用網路的。如果一支桿好用，朋友都會口耳相傳的通報。所以買球桿一定要到實體店家？也沒有了。

再加上現在產品和品牌多如牛毛，店家不會包山包海。沒有的話怎麼辦？上網找了。先說美國好了，基本就是品牌桿的天下。我在網路或店裡買都一樣。反而網路時不時有割血割肉的折扣，價格比實體優多了。

怕買假貨，那上各大品牌的官網都有網店。所以這些產品已經標準化了。因為產品的規格都一樣，不會紐約和加州的桿子有差別。為什麼？因為廠商可以賣到爽，衝量。網銷很容易賣到破表，因為搭配殺到見骨的價格，你買不買？衝了！

網銷會讓市場經濟更容易模組化和可預測。因為網路讓很多購買障礙消失，比如地域、價格、售後服務...戒不了，像毒癮一樣。手機滑兩下，滷味、pizza就送來，費用一樣，誰還傻傻去外面排隊買美食。

本文未完，下集請待續。

Since 2000， internet booming has been making our life become internet mode. With Coronavirus pandemic, you must use the internet to order foods, and things with your devices without personal contact. It's part of life or we are living the internet life already.

You can use your cell phone, keyboard and mouse to order things, how about the golf clubs? actually the golf club has been simplified and standardized to fit online order. There is no difference on the clubs in New York and Texas. Thus we do not need to go to the actual store to get the golf clubs unless I would like to chat with the friends in the store.

Now if we are interested in particular golf club, we will check the online information and golf forum to know other people's comments and experience. Then we check various online golf stores to see the prices range then decide where to buy?

If you are afraid of buying counterfeit, you can go to golf club brand's official websites. Nowadays all the golf equipment brands have their own online stores to sell the products. It's much easy to buy things online and the companies like to move the sales to online for better sales volume and less costs.

That's why we are able to see many on-sales events from online stores for golf clubs. Online sales make the market more predictable and modularized, since the barriers are gone such as credibility, payment, geographic and shipping cost. That's why the online sales can always be huge numbers.

to be continued....

網路銷售，讓所有的產品都要簡單化和標準化/Online sales make everything standardized and simplified！~上集
http://www.peargolf.com/article/wangluxiaoshou%EF%BC%8Crangsuoyoudechanpinduyaojiandanhuahebiaozhunhuaonline-sales-make-everything-s

下集開始。

台灣市場開放，網購、代購，讓我們買到爽、買到爆，美日歐的產品買不完。哪個地方可以像台灣這樣？日系的球桿在台灣大行其道、無腦的價格，還是賣得嚇嚇叫。你問買的人，打過嗎？一堆人都認為是他們的真命天子，還試什麼。

當然相關的諮詢都會做，比如跟誰買比較妥當，哪個桿比較火，拿出來可以完爆朋友，至少桿子的名聲要響亮，或是目前玩家們的新寵。而這類產品網路已經炒到沸騰。多數實體工坊還都沒貨或根本沒聽過。網路反而是購買的途徑。

一個簡單的問題，你想買一支桿子，你是先問你熟的店家價格，還是先上網去查一下價格。通常你會有幾家口袋名單去看價格，自然知道桿子價位範圍。有時候還可以和店家凹一下，給點折扣什麼。或是買熟了，直接給你VIP價了。而且網店每個月都給你搞活動做促銷，誰受得了！

球桿很複雜，但網店和網友的等級都是魔王了，很多障礙都不存在。人是依賴習慣的動物，當你習慣上網和特定網店買，就會一直買，現在網店的產品價格已經沒有太多優勢，可能還比你在連鎖店買的要貴。但你已經上癮也習慣了。這就是所謂行銷！

網購是王道！去享受它，當然必須經過一段酸甜苦辣，才能讓你轉大人。可以預期，以後網購經驗值不足，可能某些產品還買不了。

網店會有信用口碑，網友以後也會有評分。等級越高的網友，折扣越大、服務更好。我已經是網路鐵粉，你只會上癮，沒辦法根除。誰叫政府帶頭衝網路。科技和生活已經一體。就算遇到武漢病毒，網購還是唯一的路子，誰戒得了？

Being an online golf shoppers, you need to do your homework such as shopping prices, shipping cost and knowing the discuss events. Of course, you have some online stores on your list to check the prices and also check the upcoming discount or promotion for your target items. Or you have been online store's VIP, they may give you good discount for your purchasing.

I do believe most of online shoppers and online stores are experienced, lots of the purchasing barriers are gone. Once you used to buy things online, you won't be able to get rid of it. It's an addiction. With my experience, online prices are not the lowest or competitive nowadays, sometimes, the local stores can give you better prices than online. Because we are familiar things with online life.

It's not easy to gain the online shopping experience, you need to have tons of experiences for both positive and negative. With enough experience, you can build your online ordering path and system. You know which store can get the best deals and when they will have good discount and promotions. That's what I have been doing for online purchases.

In the future, I think shopper will have the rating as well. If your rating is high, you can buy things with lower prices and more selections. Since now all the big online stores they use big data to track and analyze your behaviors, they will know more about me and you. Having good credit is important for online shopping for future and you will become the indicator for individual's online activities and purchasing limitation.

With coronavirus pandemic, we rely on the web purchase and web life. It's unable to go back to the past and we have to go further and deeper. Well, I have to order the PXG driver and irons with half price discount now. Even though I can't play in this month, but with the good deals, I will just go for it without hesitation. That's the online shopping!

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網路銷售，讓所有的產品都要簡單化和標準化/Online sales make everything standardized and simplified！~下集
http://www.peargolf.com/article/wangluxiaoshou%EF%BC%8Crangsuoyoudechanpinduyaojiandanhuahebiaozhunhuaonline-sales-make-everything-0