你在球場都會買什麼東西/what do you buy in golf course?下集

你在球場都會買什麼東西/what do you buy in golf course?上集
http://www.peargolf.com/article/nizaiqiuchangduhuimaishimodongxiwhat-do-...

下集開始。

美國大多都是移動式的飲料和點心餐車，可以到處在不同的開球台附近銷售。因為公共球場有些沒有餐廳或賣飲料的服務，所以打完球只能和朋友到附近餐廳吃飯。有時候我打完18洞也沒有看到餐車，所以自己要備齊下場。全自助式！

但如果有賣店的球場，大家多半會買球或飲料。這是有在球場管理公司裡工作的朋友說的。當然如果是私人球場的話，那都會有餐廳讓球友們可以坐下來吃點心或聊天小酌。私人球場交際的需求比較多。和公共球場單純打球是有點不同。

球場的賣店基本是賠錢生意，賣桿子也賺不了錢。只有“賣球和飲料”是賺錢的其他多半都是賠錢生意。如果有賣一些有球場商標的產品就會好賣。比如球、衣服或ball maker等。我有做一些美國球場的logo球，這類產品會讓球友順手就買了。也算是紀念的產品。

像球桿、手套、配件、球袋等產品，在球場賣店裡多半是很難賣。因為多數來打球的人都已經有了。除非突發狀況，應急用。或是撐完18洞，再去熟的店家或網路上買。這就是為什麼多數球場的賣店是賺不了錢。只能靠這些消耗品來補虧損。

其實在台灣或亞洲來說也是如此。因為球是必備物品，有時候不是沒有球而是怕球不夠用。尤其打比較難的球場，水池，障礙物多，掉球機會就多。所以球絕對是最熱銷的產品。

當然如果掉球多的人多半選擇2手回收球或便宜的新球。這在球場賣店裡是必須品。飲料就不需要說，夏天就是冷飲，冬天就是熱飲。搭配一些小東西或零食賣。這都是常見會購買的東西。

所以如果你要有準備去球場打球，球、飲料和點心就必須準備好。當然你可以在球場買。因為球永遠不會嫌少，最怕和朋友借球。在北美打球沒有亞洲那樣完整的服務，所以都要自己準備好。這樣才不會打到一半沒球了。或沒水喝。

因為我在美國常自己下場打。有並組打還好。一個人打是常有的事。所以如果補給和彈藥沒有備齊就麻煩了。就算想打也打不了。這也是我習慣在球袋裡備好這些必須用品。才能順利打完18洞。你呢？

In the US, most of public courses are using mobile beverage cart for selling drinks and snacks to golfers. Golfers can find the snack & beverage cart nearby the tea box. Sometimes, I finish the play and haven't seen one at all. Thus it's better to well prepared all the stuff with your own and you can't expect these carts will provide you in the right place and right time.

For private course, the restaurant is important place for people to talk and share things. That's different with public course that is pure playing instead of social and business purpose. With the services and products golf courses provided, we are able to understand what kind of target audience this golf course is focusing?

According a friend who works for golf course management company, most of pro shops in golf course lose the money, since golfers won't buy golf clubs, bags, and accessories in golf course. They can get it on local proshop with good relationship or online stores. There are only balls, beverage and apparel with profits particularly with golf course logos. It's like souvenir with special event or purpose and people are willing to buy it without thinking too much.

Other products are hard to sell since golfers can get it in local stores with good relationship or buy it online for good prices. As a result, the pro shops in golf course can sell balls, snacks, and drinks to golfers for covering other loss and making the business balanced.

It's better get prepared with all the stuff if you play in north American golf courses. You can not easily reach the shops and snack bars for refilling and purchasing necessary goods during the play. Sometimes you will play alone in America, without good preparation, it's hard to finish the whole 18 holes. How about you?

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