冬眠的2020產品/It seems chill for 2020 products！~上集

又到了年底的時間，一年又接近尾聲。通常下一年的新產品都如火如荼的展開預售或宣傳。但今年很反常，因為往年都是在9月就會又各廠牌的新產品陸續都會又發表，或最晚在11月都會公布2020 第一第二季的新產品資料。但在今年都是異常的寧靜。

對於多年在高爾夫產業的我來說，這樣的狀況也代表各大品牌對2020的市場是相對保守。為什麼？因為近幾年下來，美國的打球人口不斷下跌，所以產品的銷售也不是太好。如果持續開發新產品，卻沒有好的銷售，對品牌商來說都是很大的成本和壓力。

因為市場的動力不足下，每一家品牌商都把新產品發展的步調調慢或就改成2年才推出新產品的策略。以避免產品過多庫存和市場需求過剩狀況。而且本來在年底感恩節開始就會有球具折扣，但今年只有去年的產品有折扣，2019的球具完全沒有折扣。

這說明很清楚，2019的產品還會是2020的產品。如果2019的產品開始打折，除非有2020新產品，才不會影響2019的產品折扣銷售。而現在2019產品沒有折扣，就是說它還會是2020的產品主軸。不能有折扣！

這也是我自己多年觀察零售和網路球具銷售的想法。以到12月中這個時間來看，幾個主要球具老大們都沒有動靜，看來2020的前2季都不太會有新產品上市。因為新產品通常需要至少3到6個月時間的宣傳和預訂的時間。

本文未完，下集請點下方。

冬眠的2020產品/It seems chill for 2020 products！~下集
http://www.peargolf.com/article/dongmiande2020chanpinit-seems-chill-2020...

Generally speaking, the new golf clubs for 2020 should be released in the third quarter of 2019 or no later than December 2019. However, so far there is no new 2020 new clubs information, the whole market is silence for the whole year. That's strange and makes me think something else.

It's been over a decade that new products come out every year, but this year is different, in the third and fourth quarters, there is no new product releasing. it tells that the 2019 products are still as the current season models. The major golf club brands are acting conservative for 2020 market.

I think that's due to golf population declining for recent years. Of course the sales of golf clubs are not as good as past. In order to get survived for all the club brands, they are making the new product released time longer than before. We will see the products with 2 years of life cycle instead of 1 year.

I have couple of golf clubs expecting to purchase in the end of the year with holiday season, but when I add it to the cart and proceed to check out, it says there is no discount for this item. It's clearly telling me that 2019 products are staying longer. The discount clubs are all 2018 or older models.

Since most of customers like me know there is a discount in the end of the year for holiday season, but this year there is no discount for 2019 clubs, we are all disappointed and will not spend the money to get 2018 clubs for sure. It's these golf club companies made such policy and now they are suffering it.

It seems chill for 2020 products！~Part II
http://www.peargolf.com/article/dongmiande2020chanpinit-seems-chill-2020...

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